The new cocktail trend is 'ready to drink'.

They are thus sold already mixed in bottles or in pre-dosed sachets for one or two glasses. Not to mention e-commerce with cocktails that arrive directly at home. It will be sufficient to add a few ice cubes to the drink, a lemon or orange zest, an olive and, why not, season them with celery stalks, tomato juice and so on.

In short, the cocktail is no longer just in bars, but also at home, on the terrace in the garden or even for a walk, while walking. The beverage multinationals are involved in this revolution, but also the smaller distilleries and the newly born start-ups. Also for soft drinks, we change: concentrated juices to mix with sparkling water thanks to domestic carbonators, very popular especially in the last year of the pandemic. At home, cola, orange soda, sodas, tonic and chinotti are born. After all, with ‘just’ 440 milliliters of concentrate it is possible to produce up to nine liters of drinks such as Pepsi, Pepsi Max, 7 up, 7 up Free, Mirinda, Mirinda Zero.

Foreign companies have flocked to the Italian market, smelling the air of renewal. But the local companies that are specializing in this sector, that of the ‘ready to drink’, are no less important. Dominating the ranking are the classic Martini, Negroni and Americano, among the most popular pre-dinners. Bloody Mary and Cuba Libre are the most famous long drinks.